Google knows more about you than any organisation in human history. It can give you a bird’s eye view of your house, allow friends and family to track your every move through their mobile phones, and through its search engine - knows your likes, dislikes and even your vices.
Google’s influence over our lives is set to grow further after it announced today that it will track millions of people as they move through the Internet in order work out what their interests are. Using that information, it will then provide targeted advertising to suit users' individual tastes.
(Via Times Online)Our existence will be defined by our data points. Think about it. Supermarkets track groceries purchases; gyms track the calories burned and attendance; Ezpass records car movement; google records all online interest; Amazon record book purchases; iTunes music; Netflix movie rentals; Walmart medical records; the list goes on.
An aggregator would then be able to objectively define us by our data and identify others with the same or similar preferences and habits. Subjective marketing becomes objective marketing.
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