The Future of Marketing

1) Produce a quality product.
2) Find the market.
3) Let those within the market tell each other about it.

Facebook Cornering Market on E-Friends
Fight to Own Social Media Heats Up

Facebook's purchase of FriendFeed, an obscure social-media platform, is potentially momentous. To understand why, we must understand FriendFeed, a start-up that is ubiquitous among techies and unknown to everybody else. It's a sleek application that acts as a clearinghouse for all of your social-media activities. Post something to Flickr? That will show up on your FriendFeed page. Digg something? FriendFeed will know. Post to Twitter from your phone? FriendFeed will syndicate your tweets. Once you initially tell it where to look, it will collect everything and tell it to the world.

Soon we'll all be keeping track in the public domain of what we like and dislike, and looking to each other, or at least those with opinions we respect, before we consume.